CB2 Review & Other Reviews

Edited highlights of a presentation given at the Sandbox Suites by Debra Russell on June 30, 2009.
‘Niche Marketing’ discusses why many business owners are afraid to define their niche on the mistaken premise that they will lose business as a result. The truth is just the opposite. Designing your marketing around a Niche can enable [...]

One of the biggest mistakes entrepreneurs make is attempting to market their product or service to a giant general market instead of concentrating on a little niche market.  As a marketing advisor, getting my clients to concentrate on a niche market is the most difficult part of my job.  Whenever I tell a client that [...]