How much do companies typically pay per click for online advertisements?

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Hello, so I’m doing some research into advertising and I’m basically wondering – How much do companies pay the website owner per click on one of their advertisements? What is the minimum and the maximum? I have a potential business idea involving advertising and I’m just wondering how much they pay per click so I can see if it’s viable.

I’ve called a few companies but they seem to be reluctant to release this sort of information

It’s a difficult question to answer as generally companies ‘bid’ for an advertising spot and the highest bidder gets the spot. Therefore, the amount the company pays when someone clicks depends on the bid and can range from 10p up to £2.00.

You need to research the keywords you’ll be targetting, to get a better idea of competition and the level of bids for that content.

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5 Responses to “How much do companies typically pay per click for online advertisements?”

  1. Attic Gnome says:

    I’m not sure if this will help you but try it:
    http://payperclickguide.com/
    References :

  2. Bob says:

    I just put in pay per click into google

    https://www.tryadcenternow.co.uk/default.aspx?s_cid=atlas_uk_0283_search_google_adcenter_pay+per+click

    Bell jhon is an illegal advert report it
    References :
    dukebawkes

  3. Paddy says:

    It’s a difficult question to answer as generally companies ‘bid’ for an advertising spot and the highest bidder gets the spot. Therefore, the amount the company pays when someone clicks depends on the bid and can range from 10p up to £2.00.

    You need to research the keywords you’ll be targetting, to get a better idea of competition and the level of bids for that content.
    References :

  4. As a Newbie, I am always searching online for articles that can help me. Thank you

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